LetterFaith4 min read
Faith and purpose in business
On building ventures that are profitable and principled — and why faith is not the opposite of ambition.
For a long time I kept my faith and my work in separate rooms. Business was strategy and numbers; faith was Sunday and family. Slowly I realised the two were never meant to be divided.
Faith doesn't make business softer. If anything, it raises the standard: you cannot cut a corner with a client and pretend it doesn't matter. Every decision becomes a small statement of who you are and who you answer to.
Purpose is the long game. Profit is a result, not a mission. The ventures I'm most proud of are the ones where the answer to 'why are we doing this?' goes deeper than the spreadsheet.
— Denise Lanorias