Meet Denise Lanorias

I am Denise Lanorias, the founder of Sela & Co., an independent brand and growth consultancy based in Italy. With a background that spans creative strategy, digital marketing, and business development, I work with brands and businesses to help them find clarity, unlock growth, and navigate the complexities of today’s competitive landscape.

My career journey is rooted in a passion for meaningful design, purposeful strategy, and results that speak for themselves. My work combines both creative thinking and business insight, ensuring that the strategies I deliver are not just imaginative but also grounded in practicality. I believe in building brands that resonate with their audiences and create long-term, authentic relationships.

At Sela & Co., my approach is one of collaboration and adaptability. I understand that every business is unique, and therefore, every strategy must be tailored to fit the specific needs and challenges of my clients. Whether it’s helping a startup develop a coherent brand strategy or guiding established businesses through digital transformation, my focus remains on delivering solutions that are intentional, clear, and sustainable.

My philosophy is simple: successful business strategies begin with clarity and vision, but they only reach their full potential when executed with consistency, authenticity, and a keen understanding of the marketplace.

While I work across various industries, my expertise lies in guiding businesses through phases of growth — from initial brand positioning to ongoing digital marketing optimization and business development. With an eye on both long-term vision and short-term impact, I focus on creating strategies that evolve with market changes and the specific needs of each business.

I am particularly passionate about empowering my businesses to embrace the power of data-informed decision-making while still nurturing their creativity. This balance is at the core of everything I do, allowing me to provide impactful, actionable solutions that drive results without compromising on the artistry of brand storytelling.

Through Sela & Co., I aim to provide more than just a service. I want to be a partner — someone who offers perspective, expertise, and a guiding hand as you navigate the landscape of business growth. My goal is to help you build strategies that don’t just reflect your brand’s identity but also position you to thrive in an ever-changing market.

My journey into the world of creative strategy has been both fulfilling and enlightening, as I blend creativity with data-driven insights to craft solutions. I invite you to read a recent article that highlights my vision and aspirations in this field. Read the article here.